The human side of change
Organisations invest heavily in strategy, transformation and culture change.
This investment only delivers if people actually shift – in how they think, feel, work and behave.
That's what Make It Land is built for.
The gap
Organisations often communicate change well.
But communicating for awareness and understanding is only a small part of the equation.
The real challenge is driving connection and behaviour change – getting people to feel it, own it and act differently.
I help organisations fill this gap – partnering with internal communications, people, culture and change teams, as a specialist advisor, to design the human experience that makes change land.
The methodology
Part one – Land It
The activation campaign
Change gets announced. Land It makes people move. From diagnosis through to a creative, experience-led campaign – it takes people from first hearing about the change to understanding it, connecting with it and acting on it.
01
Know it
Awareness
02
Get it
Understanding
03
Feel it
Connection
04
Mean it
Intention
05
Do it
Behaviour
Part two – Keep It Moving
The sustaining system
Most change loses momentum after the initial campaign. Keep It Moving builds the rhythm and reinforcement that makes new behaviours stick – until new ways of thinking and working become part of how the organisation operates.
Grounded in established behaviour change science: COM-B framework (Michie et al.) and Kotter's 8-Step Change Model.
Use cases
In action
A new 3-year strategy was launched. People understood it in principle, but were struggling to connect to it, understand their individual role and act on it in their day-to-day work. The strategy existed on paper but needed to drive real change in thinking, approach and behaviour across the 6,000-strong organisation.
The Strategy Winter Games
How we work together
Project
A fixed-scope Landing System engagement for a specific moment – from diagnosis through to campaign design, leadership activation, engagement mechanics and measurement. Available across three tiers depending on the complexity and scale.
Advisory
Monthly strategic guidance following a project.
Check-ins, refinement of the communication system, input on new change moments and leadership communication support.Senior thinking available on a regular, predictable basis.
Partnership
A trusted senior advisory relationship built over time.For organisations navigating a sustained period of change — coming in for each significant moment with continuity and depth, without briefing from scratch.
Background
I've spent a decade inside large, complex organisations, working directly with CEOs, execs and leaders on the moments that matter most.
Strategy rollouts, culture programmes, AI transformation, restructures and leadership communication – across technology, financial services and insurance. I've also worked agency side, supporting a global pharmaceutical client through a major transformation programme.
I know what it looks like when change doesn't land – the disengagement, the slow adoption, the gap between what leadership intended and what people actually understood. And I know what it takes to close it.
Get in touch